At Barilla, we believe that the making — and enjoyment — of food is an art.
Through our pastas and sauces, we want to bring Americans the best that Italy's culinary traditions have to offer; and through our promotion of Italian food, art, and culture, we want to inspire everyone to share in the values that have guided us for more than a century — a love of life, a devotion to quality, and a respect for tradition.
To eat doesn't mean only to feed yourself – it means also to love yourself, notes Barilla president Guido Barilla.
To cook is a way to develop relationships, it is a curiosity, and it is entertainment. It is a culture.
This is the reason Barilla supports and celebrates gastronomy and all of the arts that bind people together, overcoming the boundaries of nations.
Since its founding in Parma, Italy in 1877, Barilla has been a family-run company, dedicated to producing the highest quality food products for consumers around the world.
Barilla America, Inc., the U.S.-based division of The Barilla Group, extends the company's commitment to flavor, convenience, and the highest culinary standards to America, where, following its launch in 1996, Barilla has become the 1 national brand of pasta.
We're grateful that so many Americans have embraced our products and share our excitement about celebrating the ways that good food enriches our daily lives.