One of Kraft's most iconic brands, Kool-Aid offers a broad variety of beverage mixes for restaurants and childcare centers. First introduced as an unsweetened powdered beverage mix packaged in an envelope, Kool-Aid unsweetened drink mix is available in over 20 delicious flavors. Consumers can simply add water and their own sweetener for flavorful refreshment. Throughout the years, the brand portfolio has grown and is now available in the following forms – sugar sweetened, unsweetened, On The Go sticks and liquid concentrates. Kids love Kool-Aid because it's fun to drink and tastes delicious, while moms like serving Kool-Aid because it is caffeine free and a great value.
Kool-Aid Fun Facts Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska, in 1927. The smiling Kool-Aid Pitcher has been an icon of the brand for over 55 years and Kool-Aid Man has been an icon for over 40 years. In 1998, Kool-Aid was named the official soft drink of the state of Nebraska. Introduced in 2005, Kool-Aid Invisible is a white powder that turns into a crystal-clear drink with all the great taste that kids love. It is as magical for moms as it has always been for kids because it won't stain kids, clothes, carpeting or countertops. Kool-Aid Invisible is available in two flavors: Cherry and Grape. In 2013, the Kool-Aid brand introduced Kool-Aid Liquid, a drink mix in liquid form. With Kool-Aid Liquid, the whole family can transform ordinary tap or bottled water into a fun Kool-Aid beverage with one easy squeeze.