Lesser Evil SnacksWe all grow quite a bit over the course of our lives, and LesserEvil is no different. We have evolved through several stages, taking our snacks along with us. Take a look at the evolution of our Lesser Evil Paleo Puffs and Popcorn.
2005 - 2011
We got our start with snacks and slogans that speak to the inner child. “Snack like a kid again” was carefree, indulgent, and probably not the best long-term mantra. This was our story for over 6 years, but in 2011, we shifted.
2011 - 2014
We decided to open our own factory to control our own destiny. We pivoted to low fat, low calorie indulgence with real ingredients. It’s the first step in embracing better-for-you snacking, long before the world woke up to its importance. Not yet organic, but certainly better than alternative snacks in the market.
2014 - 2018
In 2014, we said goodbye to indulgence and hello to premium ingredients (and gurus as well). Organic, non-GMO verified, truly better-for-you snacks. This era also introduced a fresh idea that spoke to us: making the world a little less evil in our own way by giving people healthier snacktime choices.
The light bulb moment: Snacking as a vessel for mindful moments. The natural evolution of a belief system that has been unfolding for years now. Sourcing highest quality of sustainable ingredients to make best-in-class snacks for you to enjoy in your daily ritual.
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