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Phoenix Brands

Internationally, Phoenix Brands meets the needs of consumers everywhere. With a portfolio of widely recognized laundry care brands including Rit Dye, Final Touch Fabric Softener and Fab, Dynamo, Ajax, Arctic Power, and ABC laundry detergents, Phoenix Brands taps into universal household needs of caring for clothes.

Phoenix Brands overall mission is to ensure that our products and brands will always be consumer-relevant and our approach to business customer-centric.
OUR COMMITMENT TO GROWING OUR BRANDS INCLUDES:

Innovating to recapture and excite core users and bring new consumers to the franchise
Investing in trade and marketing to maintain attention and focus
Enhancing profit to rebuild productivity and drive category dollars
Customizing to help our retail partners deliver on their customer strategies

Phoenix markets great brands by enhancing product performance, shelf impact and brand appeal. Our brands enjoy wide consumer recognition, and we continue to invest in building on that equity.

In addition, our highly flexible business model enables Phoenix to bring customized solutions to its retail partners. We are committed to providing our customers with innovative solutions—from product formulas and packaging to merchandising and customized sales solutions.

Phoenix Brands is headquartered in Stamford, CT. Our products are sold in the United States and Canada.
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Phoenix Brands

Internationally, Phoenix Brands meets the needs of consumers everywhere.
With a portfolio of widely recognized laundry care brands including Rit
Dye, Final Touch Fabric Softener and Fab, Dynamo, Ajax, Arctic Power,
and ABC laundry detergents, Phoenix Brands taps into universal household
needs of caring for clothes.